Much has changed for me now 2 decades later as my responsibilities have grown and my lifestyle has developed into that of a social media professional. I was daydreaming back to the 90s recently when I had this revelation: Twitter is my new Tamagotchi!
Here's 4 reasons why:
- Tamagotchis required vigilant attention! I had to check to be sure my pet was happy just like I check Twitter to ensure there is mostly positive sentiment toward the brand I'm representing (and myself). If there are too many negative comments, your brand's presence online and in the market could quite literally die. You need to stay on top of the conversations surrounding your Twitter account to be proactive and address any such comments immediately and sensitively, and to celebrate and share compliments and successes with your community.
- I fed my Tamagotchi snacks to keep it happy; I feed my Twitter content to keep it relevant. Know your audience and share with them stories, trends, infographics and news that's relevant to their daily lives. This will generate more WOM and re-tweets, which in turn means more followers. More followers makes my Twitter happy. :)
- Tamagotchi could not keep out all of the clutter; I had to clean up its mess. When trying to figure out why my pet was in a state of unrest I would often check its "bathroom" section to find a bunch of.. well, crap. As mentioned above, smart content is key to growing your brand's social media presence. Be sure you aren't tweeting just to tweet and that the information you share is useful to your community. Don't fill their feeds with content even your Tamagotchi would consider waste.
- Tamagotchi got social! Updates to the popular pet included a connectivity option where users could link up and create a family of digital pets. Research your audience and connect with key players on Twitter to grow your network of people to whom you are listening and who are listening to you.
Follow me at www.twitter.com/beckyverner or @beckyverner!
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